Published on
Nov 18, 2025
|
2 min read
Why Hearing Aids Alone Aren’t Enough
Restaurants, meetings, family gatherings… even with great hearing aids, noisy places can still be challenging. That’s because hearing clearly in noise is as much about brain and auditory processing as it is about sound amplification.
With age and hearing loss, the representation of sound traveling through the auditory system becomes slower and less precise. Brain connectivity that supports attention, memory, and context processing can also decline, making listening take more effort and be more fatiguing, even when sound is loud enough.
Hearing clearly requires three key elements:
Audibility (volume): Access to sound
Auditory processing: How the ear-to-brain system encodes and organizes sound
Cognition: Attention, working memory, and contextual understanding
Hearing aids improve audibility. LACE AI Pro helps your brain process and interpret sound more effectively so you can truly understand what you hear.
Meet LACE AI Pro: Physical Therapy for Your Brain
LACE AI Pro (Listening and Communication Enhancement) is a clinically backed, at-home auditory training program designed to retrain your brain to process sound more effectively, especially in noisy environments where speech understanding can be difficult.
Think of it as a workout for your brain’s hearing system. Short, interactive exercises challenge your auditory processing, helping you build speed, focus, and comprehension over time.
What It Trains
Speech-in-Noise Focus: Distinguish speech from background chatter in busy environments like restaurants or social gatherings.
Rapid Speech Processing: Keep up with fast talkers and complex conversations.
Auditory Working Memory: Retain and follow multi-step directions with ease.
Contextual Listening: Use context to fill in missing pieces, reducing listening effort and fatigue.
Integrated Into Your Personalized Care
If you’re a new hearing aid users, LACE AI Pro can significantly accelerate your adjustment period, helping your brain adapt more quickly to new levels of clarity and amplification. The system can be seamlessly integrated into your personalized care plan, guiding you through the process to help you achieve clearer communication and greater confidence in every listening situation.
Ready to Strengthen Your Hearing?
Rebuild your brain’s listening power with LACE AI Pro, a proven way to hear and understand better.

Dr. Heidi Hill, Au.D
Heidi Hill, Au.D. is an audiologist and Cognihear expert providing hearing aids, hearing tests, specializing in concussions, tinnitus, and auditory processing issues for patients located in Osseo, MN.
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